andTradition VP3 FlowerPot Table Lamp by Verner Panton

Founded in 2010, &tradition is a Danish design company with a founding principle of tying tradition to innovation. Their unique library of furniture and lighting spans from the 1930s to the present, and includes designs by internationally renowned designers. The designers &tradition works with are connected by a desire to push manufacturing techniques and to find innovative uses for materials. Although  influenced by their Nordic heritage, they handpick design talent and production facilities internationally and across the ages. This is part of their remit to reshape, redefine and reinvent materials, techniques and forms, helping them to find a unique position in the international design market.

“All of our designers have a unique vision and their designs have the capacity to reach people in their everyday lives,” says Martin Kornbek Hansen, founder of &tradition. “Our vision is to carry on the tradition of fine craftsmanship as well as introducing our design heritage to a new generation of conscious consumers."

Verner Panton, born 1926 in Gamtofte, Denmark, studied at Odense Technical College before enrolling at the Royal Danish Academy of Fine Arts in Copenhagen as an architecture student.

He worked from 1950-52 in the architectural firm of Arne Jacobsen, and founded an independent studio for architecture and design in 1955. His furniture designs for the firm Plus-linje attracted attention with their geometric forms. In the following years Panton created numerous designs for seating furniture and lighting.

His passion for bright colours and geometric patterns manifested itself in an extensive range of textile designs. By fusing the elements of a room - floor, walls, ceiling, furnishings, lighting, textiles, wall panels made of enamel or plastic - into a unified synthesis of art, Panton's interior installations have attained legendary status. The most famous examples are the "Visiona" ship installations for the Cologne Furniture Fair (1968 and 1970), the Spiegel publishing headquarters in Hamburg (1969) and the Varna restaurant in Aarhus (1970).

Panton's collaboration with Vitra began in the early 1960s, when the firm decided to develop what became his best-known design, the Panton Chair, which was introduced in 1967. This was also the first independently developed product by Vitra.

Verner Panton died in 1998 in Copenhagen. Vitra's re-edition of designs by Panton, as well as the retrospective of his work mounted by the Vitra Design Museum in 2000, bear witness to the special relationship between Vitra and Verner Panton.